Indian society today is filled up with loads of private banks. But Is this rush of private banks is for name?
Yes, It does seem so…
Today, when I am the bearer of a problem I am writing but this is not just that I am facing a problem with them. There are many who are fed up with these private banks services. It is not just you and me we are many.
Presently everyone thinks about marketing how to market there product or brand name well. It is just to promote their name and they are doing so at a very high rate.
People have high promises while marketing but when it comes to practicality the beginning is marvelous but gradually things start deteriorating more & more.
Something very similar happens here with our ICICI bank which was no less in making a grand position in the market. But there is just one fact that they are continuing to promote them but the service has deteriorated a lot. It is just not me, who says this but there are many more in this queue that have grudges with these banks but doesn’t take any action against them.
But is this justifiable?
I am a customer of the bank and I have made a payment for a credit card through a cheque deposited in the bank I received an email with a payment received written in it and then to a sudden change I got a mail at the last due date of cheque to be returned with no reasons. There were really sufficient funds in the bank. Where at the end I made a stop payment of the cheque and proceeded the payment through phone banking. And now to my shocking surprise I have received a mail with a fine and service tax too. But to my most interesting aspect I still don’t know the cause or reason of the return of cheque on which this fine and service tax is imposed. I owe an answer from the bank people at least. Why am I paying this amount and for what reason?
This is a small example where I am the sufferer but here there are many sufferers in front of me who are quiet and trying to understand what’s going on or those who are really too busy to understand all these things because the customer care executive says you are in queue….
So, the question again comes…
Is marketing more precious than customer satisfaction? Or Customer satisfaction does not hold any value?
I am really agreeable in both parts..
What do you say??????
Yes, It does seem so…
Today, when I am the bearer of a problem I am writing but this is not just that I am facing a problem with them. There are many who are fed up with these private banks services. It is not just you and me we are many.
Presently everyone thinks about marketing how to market there product or brand name well. It is just to promote their name and they are doing so at a very high rate.
People have high promises while marketing but when it comes to practicality the beginning is marvelous but gradually things start deteriorating more & more.
Something very similar happens here with our ICICI bank which was no less in making a grand position in the market. But there is just one fact that they are continuing to promote them but the service has deteriorated a lot. It is just not me, who says this but there are many more in this queue that have grudges with these banks but doesn’t take any action against them.
But is this justifiable?
I am a customer of the bank and I have made a payment for a credit card through a cheque deposited in the bank I received an email with a payment received written in it and then to a sudden change I got a mail at the last due date of cheque to be returned with no reasons. There were really sufficient funds in the bank. Where at the end I made a stop payment of the cheque and proceeded the payment through phone banking. And now to my shocking surprise I have received a mail with a fine and service tax too. But to my most interesting aspect I still don’t know the cause or reason of the return of cheque on which this fine and service tax is imposed. I owe an answer from the bank people at least. Why am I paying this amount and for what reason?
This is a small example where I am the sufferer but here there are many sufferers in front of me who are quiet and trying to understand what’s going on or those who are really too busy to understand all these things because the customer care executive says you are in queue….
So, the question again comes…
Is marketing more precious than customer satisfaction? Or Customer satisfaction does not hold any value?
I am really agreeable in both parts..
What do you say??????
2 comments:
I absolutely agree with what you are trying to say here. Selling credit cards is more important than providing the services to the client. Now that you have mentioned here, as per "their laws" its mandatory for a customer to deposit the payment made by cheque at least 03 days earlier to the due date. As they say it takes at least 03 days to get your cheque uploaded to the system. Which is entirely untrue and malicious way of working. Now imagine this I am taking a cash out from an ATM dot at 12 PM and at 12:02 PM I received an SMS from the bank that this amount has been debited from my account. Its that fast and simple these days because of the telecom revolution in India. They are making a mockery of the system and thats easily forgotten because we don't have much time to pursue the bad instance happening to us. In the end we are the only sufferers. You should have logically raised your voice against it.
ditto!
ICICI are cheaters and nothing else but cheater.
I make sure that I make my credit card payment at leats 10 days in advance and that too by cash..so that these buggers dont have any chnace to fleece me..in fact that has workedto my advantage....and I am using there cash to make purchase..and pay them before my due date..and thus I enjoy at theior cost.not the viceversa.
remember..a credit cardcustomer who paye within time is abad client and the one who delays payment is good client for bank :)
so I do not give them any chance to enjoy..they wouldbe cursing me evry time i make payment before time :)..and enjoy that :))
Post a Comment