Marketing and publicity is what everyone does to make their product a perfect sale; and so the Appu Ghar authorities have done. As their land lease is on an end Delhi’s first amusement park is about to shift somewhere outside Delhi.
Towards its departure Appu Ghar authorities are still trying to gain some popularity and drag public towards its new place by offering birthday tickets at just Rs.100/- with a combo offer of rides +oysters.
But does Appu Ghar still have that charm and grace that can catch children’s and youngsters fancy? I really don’t think so.
Appu Ghar is now among the oldies and really have grown old where all the rides being old with half of the rides on repair and rest in a condition to stop. And moreover the real craze at Appu Ghar today is its Oysters. Everyone is crazy about water and water games. But is that attraction still the same?
There was a time during childhood when we all were crazy to go to Appu Ghar; as that was the only place everyone liked to be. Being a kid everyone among us wanted to enjoy as many rides at the very own Appu Ghar with an elephant as its publicity logo.
Few people are still attracted towards Oysters but the only problem here is everything has turned old with rust on iron pillars or fountains and scratched paint from walls. With its lease getting over everything at Appu Ghar is going away. And today with this effort and loads of competition in market Appu Ghar authorities are trying to attract people by low prices along the trade fair lines going simultaneously.
People are still crazy about water slides and water games which we get at Oysters but is that water really clean?
But what is appreciable is its security. All the life guards were on their duties with a constant watch on people and a regular security visit.
But on the other context where places like Adventure Island opened in Rohini and a new theme park in Noida and Fun and food village in Gurgaon will Appu Ghar be able to survive with this marketing strategy of low priced ticket for 15 days? Or it is just an effort to get visitors for a short span of time and gain some revenue?
Competition today is at a very high pace and Appu Ghar requires a real makeover at this point to gain back its original place. Although it can get instant or timely publicity that too just because of the International Trade Fair running near by. But for me Appu Ghar can really not cope up without a real makeover in its platform and addition of some fun loving new slides which attracts the visitors well.
Let’s hope children’s own Appu Ghar can survive well throughout, what you say?
Towards its departure Appu Ghar authorities are still trying to gain some popularity and drag public towards its new place by offering birthday tickets at just Rs.100/- with a combo offer of rides +oysters.
But does Appu Ghar still have that charm and grace that can catch children’s and youngsters fancy? I really don’t think so.
Appu Ghar is now among the oldies and really have grown old where all the rides being old with half of the rides on repair and rest in a condition to stop. And moreover the real craze at Appu Ghar today is its Oysters. Everyone is crazy about water and water games. But is that attraction still the same?
There was a time during childhood when we all were crazy to go to Appu Ghar; as that was the only place everyone liked to be. Being a kid everyone among us wanted to enjoy as many rides at the very own Appu Ghar with an elephant as its publicity logo.
Few people are still attracted towards Oysters but the only problem here is everything has turned old with rust on iron pillars or fountains and scratched paint from walls. With its lease getting over everything at Appu Ghar is going away. And today with this effort and loads of competition in market Appu Ghar authorities are trying to attract people by low prices along the trade fair lines going simultaneously.
People are still crazy about water slides and water games which we get at Oysters but is that water really clean?
But what is appreciable is its security. All the life guards were on their duties with a constant watch on people and a regular security visit.
But on the other context where places like Adventure Island opened in Rohini and a new theme park in Noida and Fun and food village in Gurgaon will Appu Ghar be able to survive with this marketing strategy of low priced ticket for 15 days? Or it is just an effort to get visitors for a short span of time and gain some revenue?
Competition today is at a very high pace and Appu Ghar requires a real makeover at this point to gain back its original place. Although it can get instant or timely publicity that too just because of the International Trade Fair running near by. But for me Appu Ghar can really not cope up without a real makeover in its platform and addition of some fun loving new slides which attracts the visitors well.
Let’s hope children’s own Appu Ghar can survive well throughout, what you say?
1 comment:
Give it to Public Private partnership type of handover..and see the difference!
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