Indian society today is filled up with loads of private banks. But Is this rush of private banks is for name?
Yes, It does seem so…
Today, when I am the bearer of a problem I am writing but this is not just that I am facing a problem with them. There are many who are fed up with these private banks services. It is not just you and me we are many.
Presently everyone thinks about marketing how to market there product or brand name well. It is just to promote their name and they are doing so at a very high rate.
People have high promises while marketing but when it comes to practicality the beginning is marvelous but gradually things start deteriorating more & more.
Something very similar happens here with our ICICI bank which was no less in making a grand position in the market. But there is just one fact that they are continuing to promote them but the service has deteriorated a lot. It is just not me, who says this but there are many more in this queue that have grudges with these banks but doesn’t take any action against them.
But is this justifiable?
I am a customer of the bank and I have made a payment for a credit card through a cheque deposited in the bank I received an email with a payment received written in it and then to a sudden change I got a mail at the last due date of cheque to be returned with no reasons. There were really sufficient funds in the bank. Where at the end I made a stop payment of the cheque and proceeded the payment through phone banking. And now to my shocking surprise I have received a mail with a fine and service tax too. But to my most interesting aspect I still don’t know the cause or reason of the return of cheque on which this fine and service tax is imposed. I owe an answer from the bank people at least. Why am I paying this amount and for what reason?
This is a small example where I am the sufferer but here there are many sufferers in front of me who are quiet and trying to understand what’s going on or those who are really too busy to understand all these things because the customer care executive says you are in queue….
So, the question again comes…
Is marketing more precious than customer satisfaction? Or Customer satisfaction does not hold any value?
I am really agreeable in both parts..
What do you say??????
Yes, It does seem so…
Today, when I am the bearer of a problem I am writing but this is not just that I am facing a problem with them. There are many who are fed up with these private banks services. It is not just you and me we are many.
Presently everyone thinks about marketing how to market there product or brand name well. It is just to promote their name and they are doing so at a very high rate.
People have high promises while marketing but when it comes to practicality the beginning is marvelous but gradually things start deteriorating more & more.
Something very similar happens here with our ICICI bank which was no less in making a grand position in the market. But there is just one fact that they are continuing to promote them but the service has deteriorated a lot. It is just not me, who says this but there are many more in this queue that have grudges with these banks but doesn’t take any action against them.
But is this justifiable?
I am a customer of the bank and I have made a payment for a credit card through a cheque deposited in the bank I received an email with a payment received written in it and then to a sudden change I got a mail at the last due date of cheque to be returned with no reasons. There were really sufficient funds in the bank. Where at the end I made a stop payment of the cheque and proceeded the payment through phone banking. And now to my shocking surprise I have received a mail with a fine and service tax too. But to my most interesting aspect I still don’t know the cause or reason of the return of cheque on which this fine and service tax is imposed. I owe an answer from the bank people at least. Why am I paying this amount and for what reason?
This is a small example where I am the sufferer but here there are many sufferers in front of me who are quiet and trying to understand what’s going on or those who are really too busy to understand all these things because the customer care executive says you are in queue….
So, the question again comes…
Is marketing more precious than customer satisfaction? Or Customer satisfaction does not hold any value?
I am really agreeable in both parts..
What do you say??????
